Applied by itself, as you can see it doesn't give a really scary colour that you wouldn't want to wear somewhere. It actually gives a more natural colour to the lips.
Applied with a clear gloss over the top to give it more of a shine. I have to say that I prefer it with the gloss as it makes them stand out a bit more.
This is a nice colour to have on your lips which could be worn day to day if you wanted to have a redder lip. The duration that the colour stays is a good few hours so you wouldn't have to worry about reapplying every hour. Im not sure how much this was at it was a gift but I don't think that its very expensive so that everybody can afford one (or two?). You can get this from places such as Boots and Superdrug :)